Flora Psicologia
Website, booking and blog for a psychology practice
Context
A psychologist working online needs to be found by people looking for help, and needs booking to be simple — without putting her at odds with the rules of her profession.
The challenge
Most of the usual conversion levers are off the table. Brazil's psychology council forbids promising outcomes and publishing patient testimonials — precisely what a service site normally leans on. On top of that, what flows through it is sensitive health data under Brazil's data-protection law. The site had to convert through clarity, not persuasion.
The architecture
Trust was built from what is allowed and verifiable: the professional licence number always visible, an honest explanation of how therapy works, frequently asked questions answered plainly, and a short booking flow. Reach came from solid technical SEO, not from advertising.
Architecture flow
Psychologist's panel
- Article editor with SEO fields
Publishing
- SSG / ISR
- JSON-LD, sitemap and robots
Public site
- Static, fast pages
- Licence number always visible
Booking
- A short online flow
Engineering decisions
Professional ethics as a requirement
No promises of cure, no patient testimonials, and the professional licence visible on every page. The constraint became a content guideline from the start, instead of a painful review at the end.
Structured local SEO
JSON-LD structured data for Psychologist, Person, WebSite and FAQPage, per-page metadata with canonicals, and automatic sitemap and robots — with the admin panel marked noindex.
A blog she maintains herself
An article editor with SEO fields in her own panel, publishing through SSG/ISR: pages are static and fast, but she does not depend on anyone to publish.
Runs with no configuration at all
With no database configured, the site boots in demo mode with sample data; once credentials are connected, it switches to real data on its own. That makes the project presentable from minute one and development free of credential setup.