1. The problem — PulseWatch — E-commerce Monitoring Platform
E-commerce stores run with no observability layer between store events and the business owner — the person who notices something broke is the customer, not the team.

2. The constraints — PulseWatch — E-commerce Monitoring Platform
Stores silently lose revenue: stockouts, payment errors and API outages go undetected for hours. The problem is not the store breaking — it is nobody finding out while revenue drains.

3. The decision — PulseWatch — E-commerce Monitoring Platform
The value is not in collecting metrics, it is in interrupting the right person at the right moment. That is why the notification pipeline is multi-channel and thresholds are per-customer — an alert that arrives late, or on the wrong channel, is worth nothing.

4. The solution — PulseWatch — E-commerce Monitoring Platform
I built the whole platform from scratch as sole engineer: configurable health-check workers, a threshold-based alerting engine and a multi-channel notification pipeline (email, SMS, Slack), with a Node.js/TypeScript API over PostgreSQL and a real-time dashboard.

5. The lesson — PulseWatch — E-commerce Monitoring Platform
Tenant isolation was decided before the first customer signed up rather than retrofitted later — which is what allowed growth to 500+ accounts without a rewrite along the way.
