1. The problem — Flora Psicologia
A psychologist working online needs to be found by people looking for help, and needs booking to be simple — without putting her at odds with the rules of her profession.

2. The constraints — Flora Psicologia
Most of the usual conversion levers are off the table. Brazil's psychology council forbids promising outcomes and publishing patient testimonials — precisely what a service site normally leans on. On top of that, what flows through it is sensitive health data under Brazil's data-protection law. The site had to convert through clarity, not persuasion.

3. The decision — Flora Psicologia
No promises of cure, no patient testimonials, and the professional licence visible on every page. The constraint became a content guideline from the start, instead of a painful review at the end.

4. The solution — Flora Psicologia
Trust was built from what is allowed and verifiable: the professional licence number always visible, an honest explanation of how therapy works, frequently asked questions answered plainly, and a short booking flow. Reach came from solid technical SEO, not from advertising.

5. The lesson — Flora Psicologia
JSON-LD structured data for Psychologist, Person, WebSite and FAQPage, per-page metadata with canonicals, and automatic sitemap and robots — with the admin panel marked noindex.
